Meta Ads
Why Facebook? Facebook knows plenty of information about us, such as age, marital status, location, education, interests, and even which pages we’ve visited through articles in our news feed. It works with professional algorithms to find people similar to our existing customers. Facebook is currently the largest social networking site in the world. There is no better place for our advertising and marketing messages than Facebook.
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Brand Marketing
Facebook ads
The main challenge for Facebook campaigns is to spot the right target groups that are not only “clickers” but also potential customers. This can be achieved through high-level demographic and interest targeting, and the ad creative also plays a significant role. Therefore, we always test several types of images and ad texts parallelly to reach the right people for the company’s sales goals.
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What are the targeting options for Facebook ads?
- We can target the majority of Facebook users by the following criteria:
- Location
- Age
- Marital status
- Gender
- Educational background
- Interests
Facebook offers the opportunity to build an audience similar to those you have already reached, advertise to people who liked certain pages and approach the ones who liked your Instagram posts. The range is particularly ample.
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How to manage your Facebook campaigns?
Choose our team if you are interested in controlling your spending. Facebook aims to make us spend as much money on its platforms as possible. We shift Facebook to our partner by setting up accurately, analyzing and applying the conclusions we draw from our statistics, with regular optimization.
You can use text, images, moving banners or video formats.
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What does a Facebook campaign look like?
We use a similar PPC (pay-per-click) advertising system to Google Ads, with the option to pay per performance, with no fixed or minimum spending.
Facebook ads allow us to promote both our Facebook page and our external website.
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What ad formats can you choose from?
- Advertise on your Facebook page or external website.
- Whether you want to advertise on a mobile device
- Classic side ad on the right or post-like ad in the news feed (any image and text)
- Highlighting a Facebook post to promote your product and page
- Videos and gallery ads to get more results
- Creating dynamic content (advertising the contents of your shopping cart to cart abandoners)
- The image below shows what the gallery ad currently looks like. The way ads are displayed changes regularly and Facebook is constantly testing how to make them more effective.
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Would you not advertise a product?
What is individual about Facebook is that you can advertise more than just conversion campaigns on its platforms.
- Planning an event and want to promote it? Are you generating revenue from ticket sales?
- Do you need a database for email marketing?
- Do you want to increase the visibility of your site and the number of your Facebook followers?
- Are you developing applications and want more people to install them?
- Do you want more people to send you Messenger messages on a specific topic?
- Are you interested in Facebook ads?
We can create it for you!
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Brand Marketing
Instargram ads
Why Instagram? Instagram is one of the most trendy social portals of our time, based on the sharing of images and videos, and it reaches a wide target group. What advertising formats can you choose from? You can advertise in Instagram feeds or Instagram stories.
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What are the targeting options for Instagram ads?
As with Facebook campaigns, finding your potential customer base is a priority. Almost all Facebook targeting tools allow us to define our Instagram audience.
We can target the majority of users according to the following criteria:
- Location (country, city)
- Age
- Marital status
- Sex
- Education
- Interests (activities, favourite sites and closely related topics)
- Behaviour (based on purchasing behaviour or intention, use of the equipment and other factors)
If we know whom we want to target, we can easily reach them by combining our high-quality targeting tools. Instagram ads can also vary by target group. We are testing more images and text to influence the right people for your sales goals.
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What does an Instagram campaign look like?
To launch Instagram ads initially, all you need is a Facebook account. Your ads on both platforms can be managed with the same account. This advertising option can drive traffic to your website, and encourage app downloads, video views, orders, or purchases. Like Facebook, Instagram users can also provide feedback on ads. Sponsored posts have a “like” button and a comment area.
As on Facebook ads, we also use PPC (pay-per-click) advertising on Instagram. This way, we only spend on ads that resulted in a click and view on your website.
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Do you have a question about the service?
How do you target the right audience with Meta ads?
We use Facebook and Instagram’s robust targeting options, including interests, life events, demographics, and behavior. We also use lookalike audiences and remarketing to refine your reach.
How soon can I tell if a Meta campaign is working?
Results are visible within the first few weeks, but real optimization happens after 30-60 days. We continuously test creatives, targeting options, and ad formats.
Is Meta advertising worth it for a local business?
Absolutely. Meta is especially strong in local targeting. We can advertise based on geographic location, interests, and lifestyle, ideal for salons, clinics, or local service providers.
Last updated: 2025.10.01.